How Much Is Your Home Worth?

You'd like to know how much your home is worth? What a lot of people won't tell you straight up is that the value of your house compared to others like yours in the same neighbourhood or condo building, could be a lot more, or a lot less, or anywhere in between. And there are many factors that can impact its value. Some of these factors you can control and others you cannot.

While we can examine market data and figure out the value range for properties like yours, it won't do you much good without a solid understanding of where in the range your home or investment property currently sits. To figure that out takes quite a bit of work and analysis, beginning with a detailed tour of your property. If you are evaluating your home because you're thinking of selling it, you may be interested in a plan to maximize your bottom line - a road map that shows you how to come out with the most money possible in your pocket. That plan often involves spending some money, and even more likely spending some effort (yours or someone else's) preparing for marketing.

I made a video about this that you might find interesting and helpful. Check it out here.

A smart plan ensures that every dollar spent generates tens, hundreds, or thousands of dollars in return. Our plan at is built on a framework we call The 5 P's Of Property Marketing. Bruce came up with this plan when he started out in Ottawa real estate in 2005, because he spent many years marketing multi-million dollar voice and data networks globally. He never realised that in real estate the norm was to just put up a sign, stick the house on MLS and hope for the best. That discovery was shocking.

I'm glad I had a chance to really read through the paperwork. All looks good and the parts you have added into the form are clear and straightforward. This is the fifth home I have bought and sold (now trying to sell) and I must say you are easily the most professional, clear-spoken, and pleasant realtor I've ever worked with. The buying and selling of homes is always really stressful but you have made the process this time around far better than my past experiences. It will be my pleasure (metaphorically as it will just be bank transfers) to write you a check at the end of this as money well spent.

J. H. Life, Britannia

The 5 P's of Property Marketing, embarked upon only after adopting a Product Mindset, are:‚Äč

  • Preparation
  • Positioning
  • Pricing
  • Presentation
  • Promotion

‚ÄčThere is a 6th P that comes into play to varying degrees as well, depending on market conditions: Persistence. Persistence is really part of Promotion, but deserves some individual attention. This is not some trite little list of words - you will see there is meat in the plan, and lots of examples of how it has been successful for clients over the years, sometimes where others have failed before.

I was going to wait to do my final “thank you's” until closing, but I just have to thank you now for the incredible job you have done with the sale of my condo.

From day one you were SO knowledgeable, kind and professional (and I just knew I had the right person once I talked to you)! I SO appreciate the time, texts, calls, emails and support you have extended to me over the past few years.

I found it extra daunting to do all of this remotely, but after <the designer's> recommendation and talking and corresponding with you, I was able to relax and take great comfort in having you at the helm.

Thank you SO SO much from the bottom of my heart for everything... your hard work, knowledge, experience and kindness are not lost on me (and are most appreciated)!

I am already telling my friends, family and colleagues about you (and will continue to do so always). I honestly think I have the best agent in Ottawa and feel fortunate to have worked with you.

N. Connolly, Charlottetown