Home Selling Services

We provide personalized professional home selling services.

Empower

We arm you with all the data to empower you to make informed decisions, objectively assess the value of your property and set your expectations based on the current state of the market.

Advise

Serving Ottawa and Eastern Ontario for over 20 years, we apply our experience to advise you with battle-tested strategies and tactical maneuvers to guide you toward your goals.

Represent

We perform detailed work at each step of the process focused solely on generating the best results for you.

Our Approach

One example to explain our ardent focus on the client’s results: many agents try to directly bring a buyer to the table, or claim they will do so.

They purport to provide a benefit to you this way, when in fact they are often causing you to leave tens of thousands of dollars on the table.

The tactics may appear benign or even helpful on the surface, but working both sides does not serve your best interest.

Beware of agent shortcuts.

Home selling services that sell you short:

"coming soon" and "exclusive" marketing
entertaining pre-emptive offers
running a large team of buyer's agents or junior agents to leverage double-ending
having a “database of buyers in waiting”

We have articles on this site explaining why these tactics work against you. We'll add links here for your convenience shortly.

Key practices that generate the highest net returns for you are not catchy sales phrases nor marketing tactics using your property to benefit primarily your realtor.

Excellent home selling services might not sound exciting, but they work for you:

attention to detail throughout the process
judicious and accurate representation of the property
highly literate and compelling ad copy (you’d be surprised how low the bar is)
spending time and money on research
accurate targeting in ad copy and SEO profiling
single-minded dedication to the client’s interests
proven ability to skillfully deflect buyer concerns and attempts to diminish value

professional design and staging
superior photography
ancillary services as required
- cleaning, snow removal
online presentation on our website, OttawaAgent.ca
- as opposed to a dedicated property URL that no one except people who already know about the property will find

Our Service Includes

recommendations for high value aesthetic changes short of renovation
- painting
- flooring
- hardware & fixtures
furniture selection & placement
accessory selection & placement
accent selection & placement
lighting design
art selection and placement
final set-up for photos and market launch

Staging Services Included

Selling Services Pricing

There are a lot of factors to consider in hiring a realtor, and of course the price of the service is one of them. We differentiate ourselves through our diligent service and ardent dedication to acting in your best interest at every step throughout the process.

Our pricing is consistent for all our clients to ensure that we treat everyone fairly and equally. We can’t have one client finding out that we gave another client a discount for no reason or for a reason that should also have applied to them. Our pricing structure is competitive and the level of service is among the highest in the industry in Ottawa.

Base Selling Services Fee

Our base fee is 2.0% of the purchase price of the property, plus HST.

Buyer Brokerage Fee Allocation

We recommend you offer 2.0% plus HST to be distributed by our brokerage to the buyer's brokerage to contribute to the fee for services the buyer has committed to pay to the buyer's brokerage. Buyers in our market expect the fee they owe their brokerage to be included in the purchase price of the property, and currently this is the most practical mechanism for meeting this expectation.

Total Home Selling Services Fee

The total fee is therefore 2.0% + 2.0% = 4.0% of the sale price of the property, plus HST.

Our service includes a comprehensive consultation and property preparation service from a professional design & staging partner.

Our listing contract is 90 days plus balance of the final month in duration when initiated between January and September and 120 days plus balance of the final month in duration when initiated between October and December.

We monitor market activity and feedback and adjust the positioning and presentation if and as required during marketing to achieve a successful sale at full market value. We monitor market value and recommend tactical asking price changes to achieve the best results for you.

Vacant Home Staging

We may recommend staging a vacant home with rented or purchased furnishings and accessories. If you decide to purchase this service, our base fee is 2.5% plus HST for selling services and therefore your total fee will be 4.5% of the sale price of the property plus HST.

The stager will invoice us for staging furnishing and accessory selection, set up, takedown and delivery plus one month's rental costs, with the total invoice not to exceed 0.5% of the projected sale price of the property. This sale price, or "nominal market value", is based on our comprehensive market analysis and agreed with you before proceeding. The stager will invoice you directly for any costs exceeding our budgeted 0.5% of nominal market value, including additional monthly rental charges should you decide to keep the staging in place beyond the first month.

Eligible items include the designer’s time, rental items, painting, professional cleaning, incidentals like light bulbs and other specific items to be identified in the plan on a case by case basis.

We do not cover the cost of repairs or cosmetic upgrades.

If the property does not sell within the listing contract period including any extensions, or the client terminates the agreement or any extension of the agreement for any reason prior to the property selling, the client is reimburses 75% of our vacant home staging expenses.

Working with the designer, the staging plan is built on the principle that any dollar spent is to: 1. greatly increase the chance of selling, and 2. return multiple hundreds or thousands of dollars in a higher sale price.