Steve Jobs Crazy & Why Zoocasa Failed

By Bruce Brown | Buying And Selling

Jun 10

I’ve read quite a few posts on social media this week, mostly from real estate salespersons and brokers, making observations about Rogers Communications’ decision to shut down the “online real estate brokerage” Zoocasa.

Most of the observations I’ve read have felt self-serving; not very objective.

I believe Zoocasa failed for the same reason that I believe Trulia, Zillow, Xome, Property Guys, ComFree, and more locally, Grapevine, are all not going to change the world. All of them boil down to one core value: a lower price tag. Or their “innovation” is limited to a better home search interface.

Everyone keeps saying that the real estate industry is on the cusp of a major shake-up. A melt-down for the traditional way of doing things. I believe the problem with most attempts to initiate this change is that the innovators typically ignore the core values inside the traditional model, that people still believe in. The new model, when it arrives, will not abandon these core values. It will uphold them, honour them, and create a much better way of living up to them.

I have some ideas of my own – maybe if I watch this video enough times, I’ll take the first steps toward acting on them.

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About the Author

Bruce graduated from Western University in 1986 with an Honours degree in Computer Science. After 19 years in the high technology industry building and marketing solutions to network service providers around the World, Bruce obtained his license to trade in real estate in Ontario in 2005. He's been thoroughly enjoying helping hundreds of people & families ever since.